![rebook video rebook video](https://i2.wp.com/www.nicekicks.com/files/2018/01/Reebok-Classic-Leather-Revenge-x-Publish-03.jpg)
![rebook video rebook video](https://www.sneakersnstuff.com/images/232843/original.jpg)
Reebok’s sales are America fell by 15% in 2017 but the brand performed well in China showing double-digit growth of 25%. Reebok was acquired by the Adidas group and for the group, both the brands Reebok and Adidas fall under the star category of the BCG matrix.ĭespite the tough competition faced by Reebok in the sports and fitness industry, it is doing decently well in the market. The strong positioning of the brand has helped it have a stronger focus and also a point of differentiation. This campaign was along the lines of #FitToFight campaign. It was a campaign to show how important it is to teach girls and women the art of self- defense. This was to honor the bruises an indication of mental toughness and physical strength of women.
![rebook video rebook video](https://yt3.ggpht.com/-TgcDq0EjQqk/AAAAAAAAAAI/AAAAAAAAAAA/-JOjEp5Nkic/s900-c-k-no-mo-rj-c0xffffff/photo.jpg)
In International Women’s day, Reebok India released the campaign #BruisesCanBeGood. The MMA is globally dominated by Tapout, Venum, Bad Boy, etc. Reebok is a more targeted brand with a high concentration on categories such as CrossFit and has tied up with UFC (Ultimate Fighting Championship) and MMA (Mixed Martial Arts). Reebok creates products and marketing programs that reflect the brand’s unlimited creative potential.” “At Reebok, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention. Mission :Īlways Challenge and Lead through Creativity Reebok claims to be a woman-first brand and also a feminine brand. In its #FitToFight campaign encouraged women to fight and be physically, mentally and socially fit. It celebrates, authenticity and individuality. The positioning of Reebok is to celebrate the distinct qualities of people and appreciate what makes them who they are. Reebok’s positioning is very unique in the market and it understands that the consumers are unique and has different requirements. Reebok has an exclusive deal with Cross-fit and has become the exclusive provider of apparel, footwear, and accessories for the brand. The urban consumers from the upper-middle class are the target market.Ĭonsumers who follow niche discipline like combat MMA and Cross-fit are also being targeted by the brand. Targeting :įocusing on the consumers have been an important part of Reeboks deigns of the products and also its marketing strategy. The product ranges have been segmented according to age and the required comfort and design for different age groups. It offers ranges of products on footwear, fitness equipment and apparels for men, women, and kids. Reebok has segmented the market according to different ages and targets all the customers who want to be fit and are adventurous and sporty. Segmentation targeting and positioning in the Marketing Strategy of Reebok Promotions in the Marketing Strategy of Reebok.Segmentation targeting and positioning in the Marketing Strategy of Reebok.